DSB & REJSEN
The podcast series “Rejsen” (The Journey) is sponsored by DSB
(the Danish State Railways), and is produced as part of a campaign specifically targeting young people and commuters.
The podcast focuses on the journey through life and through a career. Host Danijel ‘Drux’ Deletic invites cool, young guest, notable within music, film, fashion etc. to the studio to a honest and relatable talk.
The podcast was rolled out with a hero video, which ran on screens in trains, in 7-Elevens, in cinemas and online, and unique video content from the podcast studio is used to market each episode and
guests online, along with SoMe teasers and still photos.