MERCEDES-BENZ & Radio Godefroot

The “Radio Godefroot” podcast is developed in collaboration between Heartbeats and host Brian Holm and is

sponsored by Mercedes-Benz. 


The podcast is a portrait of the untamed cycling sport, with anecdotes told by Brian Holm and his guests – a strong line-up that includes fellow professional cyclists and the former

Danish prime minister. 


For each season of the podcast, we produced a hero video to promote the season, along with SoMe teasers and photos of the host and guest. We have recorded live footage from the podcast studio, and invited fans to exclusive live tapings of special episodes.


We are currently developing season four of the podcast in collaboration with Mercedes-Benz.


Listen to the podcast here.